Marketing Operations

Marketing operations that connect spend to pipeline.

We build the automation, lead management, and attribution infrastructure that turns marketing from a cost center into a measurable revenue engine.

Book a discovery call See a related case study →

Sound familiar?

These are the situations that bring teams to us — and the ones this service line is built to fix.

Leads fall through the cracksNo consistent scoring, routing, or follow-up SLAs — so hard-won leads go cold in the handoff.
Marketing and sales systems don't talkYour marketing platform and CRM disagree about who your prospects are and what they've done.
Campaigns can't be measuredYou know what you spent, but not what it produced — attribution stops at the form fill.
Manual campaign operationsEvery launch is a scramble of lists, exports, and one-off builds instead of a repeatable system.

40%

cleaner CRM and marketing data

80%

reduction in manual reporting effort

$600K

revenue increase in a first 90 days

What we deliver

How the engagement works.

Lifecycle & nurture automation

Behavior-driven email and nurture programs built in Marketo, HubSpot, or your platform of choice.

Lead scoring & routing

Scoring models and routing rules that get the right leads to the right reps inside your SLA.

Marketing-to-CRM integration

Clean, bi-directional sync between your marketing platform and CRM — one record of truth.

Campaign infrastructure

Templates, naming conventions, and UTM governance that make every campaign measurable.

Attribution & funnel reporting

Dashboards that trace revenue back to campaigns so budget decisions stop being guesses.

Prospect data & segmentation

Strategies for collecting, enriching, and segmenting prospect data to drive growth.

Proof

See it in production.

CRM & Reporting

Life Sciences Distributor: $600K Revenue Growth in 90 Days

Cleaner CRM data, tighter sales operations, and automated reporting compounded into measurable revenue in the first quarter of the engagement.

$600K revenue growth 40% cleaner CRM data

Read the full case study → ↓ PDF version

Common questions

Marketing Operations FAQs

What's the difference between marketing operations and demand generation?

Demand generation creates campaigns and content that attract buyers. Marketing operations builds the systems underneath — automation platforms, lead scoring, routing, data hygiene, and attribution — that make demand generation measurable and scalable. We focus on the operations layer.

Which marketing automation platforms do you support?

We work hands-on with Marketo and HubSpot most frequently, and integrate them with Salesforce, Dynamics, and Zoho CRMs.

Can you fix our lead handoff between marketing and sales?

Yes — lead scoring, routing rules, SLA definitions, and the CRM automation to enforce them are core deliverables in most of our marketing operations engagements.

Ready to talk marketing operations?

Book a 30-minute discovery call and we'll map where this service line would create the most value for your team.

Book a discovery call Call 317-316-9340

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