Manufacturing Sales Contest: $148K and 37 New Product Lines in 90 Days

At a glance

A leading manufacturer partnered with True Blue Technologies to boost sales, increase customer engagement, and introduce new product lines. Facing a competitive market and ambitious growth goals, they needed an approach that would generate substantial new business in just 90 days — either from new customers or from expanding current customers' product lines.

Challenges

• Ambitious timelineThe client needed measurable new business within a single quarter.
• Two growth motions at onceSuccess required both acquiring new customers and upselling product lines to existing ones.
• Motivation at scaleThe sales team needed a reason to push — and live visibility into how they were doing.

Solution

True Blue built a structured, incentivized sales contest:

• Contest design rewarding reps for new customers and new product-line expansions
• A real-time performance dashboard giving individuals and teams live visibility
• Targeted training on product benefits, customer pain points, and upselling techniques

Benefits

1. Revenue in one quarter$148,000 in new business against the client's quarterly sales goals.
2. Expansion delivered37 new customer accounts or expanded product lines among current clients.
3. An energized teamStrategic incentives plus real-time visibility turned the contest into genuine engagement.
4. A repeatable motionThe contest's success made it a standing component of the client's growth strategy.